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Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains.
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Маркетинг - наука о том, как убедить потребителя добровольно взять товар или получить услугу и отдать за это деньги. Добровольно потребители отдают деньги только в том случае, если хотят удовлетворить какое-то свое желание.
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Formal Definition: "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients,.
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Marketing 3.0 is a term created by Philip Kotler in the book Marketing 3.0: From Products to Customers to the Human Spirit. The concept is that marketing changes and evolves like everything else in business and technology.
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Что такое маркетинг 3.0 На протяжении всего своего существования наука о маркетинге не стояла на месте. Она развивалась, и в ходе этого процесса прошла три этапа, которые мы называем маркетингом 1.0,2.0 и 3.0.
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Можно констатировать, что за последние 60 лет маркетинг перешел от версии, в которой главное место отведено продукту (маркетинг 1.0), к версии, где в центре внимания находился потребитель.
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1 The 1900s-1960s Marketing 1.0 "Product Orientation" 1.1 The emergence of the 4P Analysis Framework; 2 The 1970s-1980s Marketing 2.0 "Customer Orientation" 2.1 The emergence of the P-analysis Framework; 3 The 1990s-2000s Marketing 3.0 "Human Orientation" 3.1 What are the three important elements 3i in Marketing 3.0?
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- 1.0, 2.0 и 3.0 - по различным характеристикам. Чтобы лучше понять маркетинг 3.0, рассмотрим, какие три силы сформировали для него деловой ландшафт. Это эры участия, парадоксов
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Context 1. role of marketers is to guide customers on their journey from the stage of awakening the awareness of a product or service to the final stop, which is intercession, that is,.
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This post is then purposed to give a brief understanding about the development of those concepts, from Marketing 1.0 to Marketing 3.0. Many said that Marketing 1.0 was the ancient concept of.
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Abstract. Marketing evolves in parallel with technology. During the last five years, Marketing 3.0 has become the most innovative marketing approach, but of growing, is research focusing on.
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Philip Kotler's concept of Marketing 1.0, 2.0, and 3.0 provides a framework for understanding the evolution of marketing over time. By focusing on the product, the customer, and society, companies can create products and services that meet the needs of all stakeholders.
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Today, it is established that marketing has developed in several stages: 1.0, 2.0, 3.0, and 4.0. While this evolution may sound like some kind of software update, there's much more to it, with each stage signifying a particular period in marketing science. To be more specific on the matter: Marketing 1.0 — a practice that is focused on.